brand package
PREN
PREN is a skincare brand concept developed to fill a meaningful gap in the beauty industry: the absence of large-scale brands that center animal rights and environmental welfare, not just as an afterthought, but as a core design principle.
Most major skincare companies treat sustainability as a secondary consideration, if at all. PREN was built on the premise that today's conscious beauty consumer deserves better, a brand whose ethics are baked in from the ground up, not tacked on at the end.
This package is intended to be a complete start for a brand. It includes logo, typography and color system, product design, advertisements, and website design. All design decisions were carefully considered to convey the brand's core principles.
aKDPhi Convention
A full branding package proposed to the International Leadership Board for the organization's 2026 convention, themed "Limitless."
The concept centers on the idea that achievement has no ceiling and visually translates aspiration and momentum into everything. The color palette draws directly from the sorority's official colors, purple and white, grounding the identity in organizational heritage while pushing it toward something elevated and contemporary.
The package spans five deliverable categories: digital media and marketing, print media, apparel, and signage. All are crafted to maintain visual consistency across every surface a convention attendee would encounter.