aKDPhi Convention
“Limitless”: Proposed Identity for aKDPhi Convention 2026
alpha Kappa Delta Phi’s 2026 International Convention needed a visual identity built around its theme, “Limitless”. As the Convention Branding + Marketing Intern, I developed a full branding package, presented it to the Events Team, and produced materials across digital, apparel, and on-site signage for an event of 500+ attendees. The work shown here is my original proposed identity. Elements of the proposal, including font package, crest elements, and t-shirt design, carried into the final event materials
Role: Convention Branding + Marketing Intern
Timeline: Oct 2025 – Jan 2026
Tools: Adobe Illustrator, Canva
Team: Worked with the events, branding, and marketing teams, under the direction of event leadership
The concept centers on the idea that achievement has no ceiling and visually translates aspiration and momentum into everything. The color palette draws directly from the sorority's official colors, purple and white, grounding the identity in organizational heritage.
Concept
“Limitless” is about achievement without a ceiling, so the identity is built on aspiration and upward momentum. The hero graphic shows a phoenix, the organization’s mascot, breaking through the clouds, visualizing how the sky is the limit. The palette uses the sorority’s official purple and white, grounding the identity in organizational heritage.
System
I extended the identity across four areas, following the organization’s brand guidelines so every touchpoint felt connected:
Digital & marketing: social media graphics and presentations
Apparel: convention T-shirts and lanyards
Signage: environmental signage for the event space
Key wordmark
Crest element graphics
Apparel design: baby tee
Apparel design: t-shirt
Apparel design: front and back graphics
Apparel design: lanyard
Event signage
Event signage
Event signage
Event signage
Event signage